Privacy Policy

Scope and Our Commitment

This Privacy Policy explains how Ambi Knit Pvt. Limited, trading under the brand name “Kidley” (“Kidley”, “we”, “us” or “our”), collects, uses, shares, stores and protects personal data when you visit or shop at https://www.kidley.com, create an account, contact us, submit a review or otherwise interact with our online services.

When you use our Website, we collect and retain information that you choose to provide and certain information generated through your interaction with the Website. We use this information to operate a safe, efficient and personalised shopping experience, provide relevant features, and make ordering and customer support easier. We seek to collect only the information reasonably necessary for these purposes.

Information You Provide

Depending on how you use the Website, you may provide your name, mobile number, email address, billing and delivery address, account details, preferred sizes, wishlist, order instructions and other profile information.

When you place an order, we collect the product selected, quantity, price, discount, order history, delivery details, invoice information, payment status and return or exchange history. When you contact us, we may retain your emails, WhatsApp messages, support requests, photographs, videos and other information you voluntarily submit.

If you post a product review or upload content, we collect the content and information associated with your submission. Please do not provide sensitive personal information or another person’s personal data unless it is necessary and you are authorised to do so.

Information Collected Automatically

When you access the Website, our systems and service providers may automatically receive technical and usage information such as IP address, device type, browser, operating system, approximate location derived from IP, referring page, pages viewed, searches, clicks, session duration, cart activity, errors and security events.

This information helps us operate the Website, remember preferences, understand how customers use our services, improve performance, prevent misuse and measure marketing effectiveness.

Cookies and Similar Technologies

We use cookies, pixels, tags and similar technologies for essential functions such as login, cart, checkout, security and preference storage. We may also use analytics and advertising technologies to understand Website usage and measure campaigns.

Where consent is required, non-essential analytics or advertising technologies will operate only after you make a choice through the cookie banner. You can change browser settings or available cookie preferences, but blocking essential cookies may affect Website functionality.

How We Use Personal Data

We use personal data to register and manage accounts; process and fulfil orders; verify payments; create invoices; arrange shipment and delivery; provide tracking; process cancellations, exchanges, returns, credits and refunds; answer questions; resolve complaints; and maintain customer-service records.

We also use information to secure the Website, detect and prevent fraud, enforce our Terms, maintain business and tax records, improve product selection and Website performance, understand customer interests, personalise content, and send transactional communications.

With your consent, or where otherwise permitted by applicable law, we may send information about products, offers, launches and events by email, SMS or WhatsApp. You can opt out of promotional messages without affecting essential order-related communications.

Consent and Permitted Processing

Where processing is based on consent, we seek consent through a clear affirmative action and use the data for the stated purpose. You may withdraw consent using the method provided at the point of collection or by contacting us. Withdrawal will not affect processing already completed and may prevent us from providing a service that requires the relevant data.

We may also process personal data for legitimate uses or legal obligations permitted under applicable law, such as completing an order voluntarily placed by you, preventing fraud, responding to an emergency, complying with tax and accounting requirements, enforcing legal claims or responding to a lawful authority.

Payments

Online payment transactions may be processed by the payment or checkout provider displayed at checkout. Payment providers receive the information needed to authorise the transaction and operate under their own privacy and security terms.

Kidley does not intentionally collect or store your complete card number, CVV, UPI PIN, internet-banking password or similar authentication credentials. We may receive and retain transaction identifiers, payment status, payment-method category and refund status for order reconciliation and support.

When We Share Personal Data

We share personal data only where reasonably necessary to operate our business or comply with law. Recipients may include payment and checkout providers; courier and logistics partners; hosting, cloud, security and Website-support providers; messaging and customer-support providers; analytics and advertising providers; accountants, auditors, insurers and professional advisers.

For example, a courier may receive your name, phone number, address, order reference and delivery instructions. A payment provider receives transaction information needed to process a payment or refund. Service providers are expected to process data for agreed purposes and apply appropriate safeguards.

We may disclose information where required by law, court order or a lawful government request, or where reasonably necessary to prevent fraud, protect customers, enforce our rights or investigate a security incident. Kidley does not sell personal data for money.

Advertising and Analytics

The Website may use analytics and advertising services, which may include services provided by Google, Meta or similar providers when enabled. These services may process cookie identifiers, device information, Website activity and campaign information to measure performance, limit repeated advertisements and understand whether an advertisement led to a visit or purchase.

You may manage non-essential tracking through the cookie banner and relevant browser or advertising settings. The availability of these controls may depend on the technology used on the Website.

Marketing Choices

You may unsubscribe from promotional email using the link in the message and may request that we stop promotional SMS or WhatsApp messages by replying with the opt-out instruction provided or contacting info@kidley.in. We may still send non-promotional communications necessary for orders, account security, policy changes or customer-support requests.

Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected and for legal, tax, accounting, fraud-prevention, security and dispute-resolution requirements. Retention periods vary by record type; order and invoice records may be retained for the period required under applicable tax and commercial laws.

When data is no longer required, we take reasonable steps to delete, anonymise or securely isolate it, subject to backup cycles and legal holds. Where applicable law or rules prescribe a minimum retention period for processing records or logs, we will follow that requirement.

Security

We use reasonable technical and organisational safeguards appropriate to the nature of the data, such as HTTPS encryption in transit, access controls, password hashing where passwords are used, security monitoring, backups and restricted administrative access. Payment credentials are handled through the payment provider’s secured environment.

No digital system can be guaranteed to be completely secure. You should protect your OTPs and account access, use a trusted device, and notify us promptly if you suspect unauthorised activity. If a personal-data breach occurs, we will take response and notification steps required by applicable law.

Children’s Data

Kidley sells clothing for children, but Website accounts and purchases are intended to be created or completed by adults. We do not knowingly seek to create customer accounts for children under 18 or knowingly process their personal data without the consent or other safeguards required by applicable law.

If you believe a child has provided personal data to us without appropriate authorisation, contact us so that we can review and take suitable action. We do not intend to conduct behavioural monitoring or targeted advertising directed specifically at children.

Your Privacy Rights

Subject to applicable law, commencement of the relevant provisions and verification of identity, you may request access to a summary of personal data being processed, correction or completion of inaccurate data, updating of data, erasure where retention is not required, withdrawal of consent, grievance redressal, and nomination of another individual to exercise rights in the event of death or incapacity.

You may update certain account information through My Account. For other requests, contact Kidley using the privacy and grievance details below. We may ask for the order number, registered email or mobile number, or another reasonable identifier to protect your account before acting on the request.

• Use the subject line “Privacy Request” when emailing us.
• Provide the email address or mobile number connected with your Kidley Account.
• Do not send passwords, OTPs, UPI PINs or complete payment credentials.

Transfers and Processing Locations

Some service providers may process or store information outside the state in which you live or outside India, subject to applicable restrictions and safeguards. By using global cloud, analytics, advertising, messaging or payment services, data may be processed in locations where those providers operate. We will comply with applicable Indian requirements governing transfers of personal data.

Third-Party Websites

Links to payment pages, courier pages, social networks or other third-party websites are governed by the privacy practices of those third parties. We encourage you to read their policies before providing information directly to them.

Changes to This Policy

We may update this Privacy Policy when our services, technology, partners or legal obligations change. The current version will be displayed on this page. Material changes may also be communicated through the Website or another suitable channel where practicable.

Contact and Privacy Grievance Redressal

For privacy questions, complaints or requests, please contact Kidley through WhatsApp chat or email only. As we operate with a limited customer-care team, phone-call support is currently unavailable.